International interest in Friesland continues to grow

International interest in Friesland as a holiday destination is clearly increasing. While the province was long popular primarily with Dutch and Belgian visitors, the flow of tourists from other countries is steadily growing. At Friesland Holland Travel, we see this development up close, and week after week, new inquiries confirm that Friesland is being discovered internationally.

A growing international audience

In 2025, Friesland Holland Travel welcomed guests from Canada, the United States, the United Kingdom, Sweden, Norway, Italy, Spain, Poland, Denmark, Kazakhstan, Austria, Switzerland, Germany, France, and Belgium. This spread across North America, Scandinavia, and large parts of Europe shows that Friesland’s appeal is no longer limited to its neighboring countries.

“It is remarkable to see how all our international guests appreciate Friesland,” says Sytze, travel expert at Friesland Holland Travel. “They are impressed by the excellent cycling network, the clean and safe bike paths, the charm of our towns and villages, and above all, the friendliness and hospitality of the Frisians. Many visitors are not used to everyone greeting each other on the streets. Whether you know someone or not, you are always welcomed with a ‘Hoi’ or ‘Goeie’.”

Friesland: space, tranquility, and accessibility

Friesland offers a combination that is increasingly appealing internationally: space, tranquility, and accessibility in one destination. Its extensive and safe cycling network makes the province especially attractive for active holidays. In addition, the UNESCO World Heritage Wadden Sea, the Frisian lakes, and the historic Eleven Cities provide cultural and scenic variety within relatively short distances.

For North American visitors, safety and infrastructure are key. Guests from Southern and Central Europe, on the other hand, appreciate the relaxed experience of cycling on flat paths and the absence of mass tourism. These different motivations come together in a shared experience: Friesland offers quality without crowds.

A sustainable trend

The growing international demand is not a one-off peak, but a sustainable trend. Digital visibility, multilingual offerings, and the worldwide increase in interest in active holidays reinforce each other. Travelers increasingly seek regions that are sustainable, safe, and authentic.

Friesland meets all these criteria. The province combines a strong local identity with professional tourism services.

Local expertise makes the difference

With the increase in international guests, the need for specialized guidance also grows. Visitors from Canada, the United States, or Kazakhstan do not simply book a route; they look for reliability, local knowledge, and well-organized itineraries. This is precisely where the value of a specialized Frisian travel agency and the expertise of Sytze comes into play.

Curious about what we can offer? Check us out:

🌐 www.frieslandhollandtravel.nl
✉️ info@frieslandhollandtravel.com